Graphic designers produce visual communications, including art and layouts of text for reproduction in print and electronic media such as magazines, newspapers, books and websites, as well as image designs for corporate identity programmes, exhibitions and advertising.
Duties & Tasks
Graphic designers may perform the following tasks:
- talk to clients to get a clear understanding of their visual communication requirements and develop design 'roughs' (sketches)
- prepare comprehensive layouts of the design using techniques such as photography, illustration and computer-generated imagery
- identify communication problems and develop visual solutions
- present and propose designs to clients for approval
- prepare designs for print or digital publication and signage
- design and set up exhibitions for advertising or educational purposes
- supervise all design production stages, including arranging and supervising printing.
Graphic designers may work as members of a design team in design studios or advertising agencies, or alone undertaking consultancy or freelance work.
- creative and imaginative
- understanding of colour and form
- able to work under pressure and meet deadlines
- good communication skills
- good marketing abilities
- able to work as part of a team.